I am watching with great interest how Google's new privacy policy instituted last week will affect businesses' AdWords budgets. Will it be harder to reach the outskirts of your target market now that the Google experience will not be the same for everyone?
"Our Privacy Policy will enable us to build a better, more intuitive user experience across Google for signed-in users.
If you’re signed in to Google, you expect our products to work really beautifully together. For example, if you’re working on Google Docs and you want to share it with someone on Gmail, you want their email right there ready to use. Our privacy policies have always allowed us to combine information from different products with your account—effectively using your data to provide you with a better service. However, we’ve been restricted in our ability to combine your YouTube and Search histories with other information in your account. Our new Privacy Policy gets rid of those inconsistencies so we can make more of your information available to you when using Google.
So in the future, if you do frequent searches for Jamie Oliver, we could recommend Jamie Oliver videos when you’re looking for recipes on YouTube—or we might suggest ads for his cookbooks when you’re on other Google properties."
My guess is that AdWords campaigns will need to be honed very specifically to your target audience and location since the Google experience will not be the same for everyone, unless they are not logged in. Think about the words that your potential customers would use to describe themselves and what it is they are looking for (or in the case of YouTube) or at. This allows you to use call outs in your ad, as well as, include another key word.
Examples:
NY Mothers find used
toddlers clothing at our sale!
www.toddlerclothingsale.com
Small Business Owners
Can Afford Help With Ads
www.mcdesignservices.com
"Our Privacy Policy will enable us to build a better, more intuitive user experience across Google for signed-in users.
If you’re signed in to Google, you expect our products to work really beautifully together. For example, if you’re working on Google Docs and you want to share it with someone on Gmail, you want their email right there ready to use. Our privacy policies have always allowed us to combine information from different products with your account—effectively using your data to provide you with a better service. However, we’ve been restricted in our ability to combine your YouTube and Search histories with other information in your account. Our new Privacy Policy gets rid of those inconsistencies so we can make more of your information available to you when using Google.
So in the future, if you do frequent searches for Jamie Oliver, we could recommend Jamie Oliver videos when you’re looking for recipes on YouTube—or we might suggest ads for his cookbooks when you’re on other Google properties."
My guess is that AdWords campaigns will need to be honed very specifically to your target audience and location since the Google experience will not be the same for everyone, unless they are not logged in. Think about the words that your potential customers would use to describe themselves and what it is they are looking for (or in the case of YouTube) or at. This allows you to use call outs in your ad, as well as, include another key word.
Examples:
NY Mothers find used
toddlers clothing at our sale!
www.toddlerclothingsale.com
Small Business Owners
Can Afford Help With Ads
www.mcdesignservices.com
