A (first type of business, product or service) and a (second type of business, product or service) want you to link to their websites, unless you are a (the one thing they could have in common) salesman, I'm willing to bet they don't belong on your website.
I am looking for the best examples of two completely unrelated businesses and one thing they could have in common. You can use play on words, or the same word with two different meanings for what they might have in common. Keep it fairly clean please. You don't need to know anything about SEO to participate!
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So what are "unnatural links"?
I have recently run into website business listing sites that are free, but require a reciprocal link. The reciprocal link they want you to post on your website has nothing to do with business listings, but is for some obscure business that is obviously paying the creators of the site for these deceptive links. When you find 20 sites that all look the same but have a different required reciprocal link - one for a Winery in California, and another for an Anger Management Clinic in New Jersey - you get suspicious. Do both of those products and services have anything to do with YOUR business? If not, and I'm guessing unless you're John Steinbeck, they do not, they have no business being linked from your site.