- Just go to http://www.addthis.com. Register for an account.
- Go to Settings and then Share Settings. Select all the social media pages you want displayed on your share button bar.
- Next, go to the "Get The Code" page and select Smart Layers. Click on the 'Generate Code' button and paste the code into your code on the pages you want it to display between the <body> and </body> tags.
- OR (if you have a specific blogging platform.... Go to the "Get The Code" page and select Share Buttons. In the left column you will be given all kind of options to choose from. If you are using something like WordPress, Blogger, TypePad or others for your blog you may even be able to integrate it right from there with step by step instructions. Otherwise, just choose how you want your buttons to display, click on the 'Grab it' button in the right column and paste the code into your code on the pages you want it to display between the <body> and </body> tags.
I get asked this question all the time, and it couldn't be easier, plus it's FREE!
If this still seems confusing, contact MC Design & Services for help!
There is a trend I have noticed emerging from social media for service businesses: we are giving too much information away for free. We lull ourselves into giving away services and expertise that we should be charging for. Before we know it, no one wants to pay for what we have to offer.
Does this sound familiar? You try to gain attention to your business by running a smart campaign where you offer a sampling of your service for free - maybe it’s a free consultation or download - and the people who take you up on your offer enjoy it, but never come back for the paid service. Why?
Maybe they have gone on to someone similar to you for another free sampling? Maybe they feel they got exactly what they needed from the initial free service.
Maybe people have now come to expect to get something for nothing.
There is psychology involved in this. You have heard the saying “you get what you pay for”? What do you think people perceive they are getting when it is free? I think most of us assume that something that costs more must be worth more – we attribute expertise we may not even know about to the person who is charging higher than the other. This is a psychological effect called prestige pricing, which points to a strong correlation between perceived product quality and price. The higher the price the more likely customers are to perceive it has higher quality compared to a lower-priced product. According to psychologist Dr. Peter Shallard, “Being expensive cultivates an aura of expert and elite status”… “setting your price is the psychological equivalent of setting the value of YOU. Your life, your work, that thing you’ve poured your energy and soul into.” He recommends you ask customers who don’t want to pay your set value what they are comparing your price to; you and they may find it is not apples to apples. When Shallard first asked this question he found out his life-changing services were being compared to piano lessons!
Doing a study on cognitive biases can be very enlightening for an entrepreneur.
But with a tough economy people have been forced to settle for less and to become used to it. And maybe we have convinced ourselves we are worth less in the process. So if you are going to offer something for free or discounted, what should you do?
If you don't want to believe the psychologists, why not listen to conventional wisdom? This is just one more example of my belief that SEO and Online Marketing rules are like dating ... what is it your mother always told you about why buy the cow and giving away its milk?
Is this just a social media problem?
Was this caused by social media and or the economy?
What are your thoughts?
Here are some other good links regarding this subject:
Remembering what Mama always said...
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