With an estimated 900 million users on facebook world-wide as of May 2012 and over 140 million active users on twitter, you know you need to be generating some social media posts for your small business.
Combined with the fact that it is free to use, how can you ignore this opportunity?
But running a small business is time consuming enough, how do you come up with content for this new source of marketing? Here are a few tips:
Is there a link in that?
Throughout your day, with everything that you do, be asking yourself, "is there a link in that?"
Is there some aspect of your business that you wonder about how the customer experiences it? Ask. Don't forget to use #hashtags on twitter.
If the prospect of posting social media content every day still seems daunting, you can make it easier by setting aside a time to come up with messages you want posted in one sitting for the whole month. Services like Hootsuite allow you to link to and schedule future posts for all of your social media.
You may also be relieved to hear according to Chris Luo, the Head of Global SMB Marketing at Facebook, in a webinar I recently attended, it is not necessary to post every day, "at minimum around twice a week is enough." If you post too much you may start to be ignored or appear impersonal.
If this still sounds something you know you need to do for your small business, but you just can't find your way out of what you need to do and do well, then I am here to help! MC Design & Services, LLC can manage your social media marketing for you, while at the same time working intimately with your business. Ask about our affordable rates and how you can choose the budget that is right for you.
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